Atlantic Hockey and SKOR Sports Sign Multi-Year Partnership

Atlantic Hockey and SKOR Sports Partner

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HAVERHILL, Mass. --  Robert DeGregorio, Commissioner for Atlantic Hockey and Glenn Cook, President and CEO of SKOR Sports, announced today that they have entered into a multi-year partnership with SKOR Sports.  SKOR Sports recently teamed up with Atlantic Hockey during its 2010 Championships and will now become the “Official Brand Apparel of Atlantic Hockey.”

“We are excited to have Glenn and SKOR Sports as partner with Atlantic Hockey,” stated DeGregorio.  “With Atlantic Hockey’s emergence as a strong Division I league and with our presence in the NCAA Tournament over the past couple of years, it is time we let the public have a chance to purchase Atlantic Hockey merchandise.”

“All of us at Skor Sports are proud to be part of such an outstanding organization and are thankful for the opportunity to be named ‘Official Brand Apparel Partner,’” said Cook. “This sponsorship agreement with Atlantic Hockey aligns SKOR’s core values of community involvement, reputation of excellence and the competitive spirit of both organizations.”

“Partnering with the Atlantic Hockey is another great example of our commitment to forging best-in class partnerships to serve the needs of our customers and its fans,” commented Glenn Cook. “SKOR Sports will develop a proprietary lifestyle brand of Atlantic Hockey apparel and other emblematic products that will be available on the league’s website.  All of us at SKOR Sports are thrilled to enter into this agreement with the Atlantic Hockey and look forward to carrying on a tradition of offering championship products which will be worn and used by the league’s participants for many seasons to come.”

In addition to selling Atlantic Hockey brand apparel on the league’s website, SKOR will also have a booth at the 2010 Championship at the Blue Cross Arena to display and sell Atlantic Hockey merchandise. In the upcoming season, SKOR Sports will initiate a season-long fan contest, “The Road to Rochester,” with Atlantic Hockey promoting and developing brand awareness for its men’s championship at the Blue Cross Arena in Rochester, N.Y.

SKOR Sports made its Atlantic Hockey debut at the 2010 men’s league championships, with the final four participants receiving backpacks from the company’s bag line.

SKOR Sports is also sponsoring one of the league’s postseason awards, Rookie of the Year.  An annual award, voted on by the league’s coaches recognizing the leagues most outstanding freshman from one of its 12 member institutions.  

ABOUT Atlantic Hockey
The Atlantic Hockey Association arose when nine institutions joined together on June 30, 2003, to found a new Division-I men’s ice hockey conference. The league currently consists of twelve members: Air Force Academy, American International College, Army, Bentley University, Canisius College, the University of Connecticut, the College of the Holy Cross, Mercyhurst College, Niagara University, Robert Morris University, Rochester Institute of Technology and Sacred Heart University.

ABOUT SKOR Sports
As a fully-integrated direct marketing/emblematic/apparel company, SKOR Sports is committed to providing its clients with total IN-HOUSE marketing and e-commerce solutions at its 11-acre state-of-the-art Daytona Beach production facility.  Every element of SKOR Sports’ e-commerce and relationship marketing campaigns are conceived, produced, tracked, and reported in-house: from print, telephone, internet, video, and delivery, making SKOR Sports a single source solution for every direct marketing need.  SKOR Sports services over 200 colleges and universities as well as manages the NCAA Championship Store www.ncaachampionshipstore.com.  SKOR Sports has worked with academic institutions since 1984 and continues to provide its partners with incremental sales by offering a variety of unique emblematic merchandise and resources not usually found in the athletic industry.  In addition to providing sports specific logo’d merchandise, SKOR Sports provides the necessary market vehicles that will drive the consumer to the e-commerce fan shop - the “missing link” in today’s athletic world.